Marketing Research, 7th edition


7bdb16ed1f1c13aac2f907ac94fb8b1c

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QR code for Marketing Research, 7th edition
Published
Jan, 2017
ISBN 10
0133074676
Pages
496
  • Feb 05, 2017
  • other
  • 2990

About Marketing Research, 7th edition

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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