Keep the readers hooked on to the book with conversational, encouraging tone.
Have an industry expert on board.Filled with Practical use cases and needs to be less wordy.
Do you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation.
Two advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental model maps, ecosystem maps and solution maps. In this book, the author will show you how to use insights from real users to create and improve your maps and your product.
The book describes each major User Experience map type in detail. Starting with simple techniques based on sticky notes moving to more complex map types.
In each chapter, you will solve a real-world problem with a map. The book contains detailed, beginner level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP or Microsoft Word. Even if you don't have access to any of those, each map type can also be drawn with pen and paper.
Beyond creating maps, the book will also showcase communication techniques and workshop ideas. Although the book is not intended to be a comprehensive guide to modern user experience or product management, its novel ideas can help you create better solutions. You will also learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.
Buying this map will give you hundreds of hours worth of user experience knowledge, from one of the world's leading UX consultants. It will change your users' world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
What you will learn
Create and understand all common user experience map types.
Use lab or remote user research to create maps and understand users better.
Design behavioral change and represent it visually.
Create 4D user experience maps, the "ultimate UX deliverable".
Capture many levels of interaction in a holistic view.
Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.
Become more user focused and help your organisation become user-centric.
About the Author
Peter W. Szabo is one of the world's leading user experience consultants. He is a frequent conference speaker and user centricity evangelist. His UX blog, the Kaizen-UX.com gained its popularity for its UX management articles, and novel user experience approach. He used to be a senior manager leading the UX team at the world's biggest online gambling corporation Amaya Inc. (known for brands such as PokerStars, BetStars or FullTilt). As UX Director at WhatUsersDo (Europe's largest remote testing platform), he contributed to the widespread acceptance of remote research in the UX industry.
Outside of the UX world, he is the proud father of his daughter Maya and his son Magor. He enjoys reading, playing games (not just computer ones) and he is a cat person. Ok, that's an understatement, he is simply crazed for cats.
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