This book is for Product Manager, Service Managers and Designers who are keen on learning the user experience mapping techniques.
What you will learn:
- Create and understand all common user experience map types.
- Use lab or remote user research to create maps and understand users better.
- Design behavioral change and represent it visually.
- Create 4D user experience maps, the "ultimate UX deliverable".
- Capture many levels of interaction in a holistic view.
- Use experience mapping i...